Aspenly merges two worlds: strategic and operational executive leadership, and the latest academic research on artificial intelligence.

Over 20 years in executive roles at Telia has taught what it actually takes to execute real, results-driven change at scale. Juha Haapala has led large-scale commercial entities and directed an operational network of over 1,000 professionals. He knows exactly how to bring strategies to life and turn technology investments into bottom-line impact.

Today, this firm grasp of everyday corporate realities anchors a new field of study. Juha is currently advancing his master's thesis research within the Global IT Management program at the University of Turku, specifically modeling how AI integrates into the decision-making loops of Nordic executive teams. This ensures Aspenly's clients receive continuously updated insights on what works in practice versus what is simply technology hype.

Aspenly was born at this exact intersection. It provides leadership teams with a trusted senior counterpart capable of harnessing AI as the engine for a faster, entirely new decision-making model. At the core lies a clear conviction: strong leadership multiplies human potential, and AI is the singular tool to compound that outcome.

Founder-led · Senior counterpart advisory · Partner network for co-delivery

Connect on LinkedIn